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Inside ML
Have you hugged your computer today?You know those little candy hearts you get on Valentine’s Day? They have little messages on them like “Hug me,” “Kiss me,” “Be mine,” “Call me,” etc. If you’ve gotten a bag of those lately, you may have noticed a new message: “E-mail me.” Computer technology is almost ubiquitous.Computers can be great tools to simplify mundane tasks and to add new levels of entertainment to our lives. They also serve as efficient and inexpensive communication devices. On the other hand, there is much doom and gloom one can spread about computers and the technology they make possible. Like everything else in our lives, this technology does have a dark side. But the possible benefits are so extraordinary and the integration of computer technology into all aspects of our lives is so inevitable, it makes little sense to bury our heads in the sand hoping it all goes back to some simpler time. ML has for many years embraced computers and digital technology as a boon to parish ministers. In this issue readers will find the annual software listing (page 20 of the printed edition of ML), which provides you with some of the ministry-oriented resources available. Also in this issue you will find 100 websites with the potential to assist you in your work. If you’ve been avoiding computers or maintaining a polite-but-distant relationship with them, it’s time to get a little more intimate. You might make it a goal to get cozy with your computer by at least Valentine’s Day in 2000. When you do, “E-mail me.” Marketing strategyKen Guentert, former ML editor and current director of marketing and sales for ML’s parent company, Resource Publications, Inc., recently announced his intention to leave the RPI staff. The transition will take some getting used to — Ken has been with ML and RPI for 15 years. Fortunately, it’s not happening overnight. Ken will be staying around for some months to co-direct the marketing and sales department with his heir apparent, Susan Marquez-Mancuso (former RPI sales manager). After Susan takes over the reins completely, Ken expects to help out on a part-time basis for a few months and then as a consultant. He will also remain on the RPI Board of Directors. Susan, in the meanwhile, has gone and married Mike Mancuso, a national sales manager for Marquez Brothers (no relation to Susan), which distributes Mexican food products in the United States. Congratulations to Susan on both counts.ML What do YOU Think?
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